Services

Public Relations is a cost-effective way to generate unpaid media coverage. A PR agency is a pivotal member of your marketing team: from helping direct the marketing strategy, to running the day to day Public Relations campaign, we can make a difference. Whether we are working with hotels, destinations, spas, restaurants or lifestyle products, we are quick to absorb the spirit of the company, its culture and aspirations. We are constantly growing our base of media contacts, and seeking creative ways to make a difference in your organization. If you are handling your own media outreach, why not consider Spectacular Ink to give you a wider reach while offering you considerable savings. We work on projects, launches and media events.

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Public Relations

For over 20 years, Spectacular Ink has had the pleasure of representing diverse organizations in the tourism and hospitality sector. From states to regions, luxury hotels to wilderness lodges, restaurants to spas, wineries and resorts. We have created winning strategies that have got our clients noticed where it mattered – from the online spotlight to the printed page; from winning awards to building reputations. We count travel writers, food and wine specialists, ski and eco-experts, among our close contacts. We can direct a campaign at journalists in new media, broadcasters and photographers, as well as editors, freelance writers and social media influencers.

At Spectacular Ink we work with you to identify your communications goals, to raise your profile, and to help you to build the success of your business through a media relations campaign. We help you to identify your audience: the media, stakeholders, potential guests, employees, or tourism partners. In partnership with your team we craft our objectives and identify the most persuasive ways to communicate with your audiences. We single out the news that engages the media and gets you noticed.

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Strategic Marketing

We have been surprised to discover how many companies ‘fly by the seat of their pants’ or believe in a ‘build it and they will come’ philosophy. We subscribe to the belief that a well-thought out strategy, with clear goals and tactics, and a way to measure results, is a better way to go. We invite you to sit down with us to review your marketing strategy – whether you are a start-up or simply ready for an audit – and we will gladly help you to hone your marketing goals. We are as comfortable advising on social media strategies as on earned media campaigns

We surround ourselves by experts in their field: photographers, web designers, digital specialists, SEO strategists, and writers, and orchestrate projects and initiatives by finding the best person for the job.

TESTIMONIALS

I have worked with many, many tourism and travel PR agencies around the world, and I can say without hesitation that Spectacular Ink is among the best. They go the extra mile to help provide all the assistance travel journalists need to produce their stories.

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JANICE MUCALOV, Travel Journalist

I’ve worked with Jayne and the Spectacular Ink team on trips ranging from California’s Anderson Valley to staying in a suite fit for an oligarch at St. Moritz’s Badrutt’s Palace. No matter if the destination is in our own backyard or halfway around the globe the itinerary has always gone off without a hitch allowing me or my assigned writers the luxury of concentrating only on the enjoyment of the destination.

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NEAL MCLENNAN, Food & Travel Editor, Western Living

Just a quick note to thank you and your crew for a lovely, informative lunch. I trust your clients know how very professionally and fully you represent their interests. I drove home with new story ideas swirling in my head.

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ANNE BRITTON CAMPBELL, Travel Journalist

Jayne and Peter are among the most accomplished and capable professionals in their field—and they are excellent people as well. Their global experience, zest for exploring, and understanding of the travel publishing business make them peerless representatives for any destination or travel enterprise. And they live in (and help publicize) one of the world's best countries! I've been proud to work with Jayne and Peter for almost two decades now.

ERIC LUCAS, Travel Journalist